For your business, you need to provide information in an easy to digest format. There are plenty of ways to execute this, such as flyers, brochures, or booklets. Booklets can be a great way to provide information to your customers tremendously and effectively.

Booklets allow you to provide multiple pages of information to your customers. You can tell your business story and other information you wish to pass on to your customers and clients. This can be information about your products, promotions, company history, and additional important information for your customers. Booklets can also function as catalogs for your customers, allowing you to share information about all your products or services. You can use text and visuals to create engaging booklets for your customers.

One factor to keep in mind when creating your booklet is the orientation of the pages. While most brochures are vertical, having a horizontal booklet can allow your flyer to stand out from the competition. Instead of opening like a book, horizontal brochures flip more like a wall calendar.

There are several common types of binding for horizontal booklet printing. There is spiral binding, which can be useful if you have thicker booklets with information on the front and back. Much like spiral binding, wire binding can provide a sturdy binding for your brochures and are ideal for smaller brochures and booklets. The saddle stitch binding uses staples to hold the pages together and is useful for smaller projects like training materials. One thing to keep in mind with saddle stitch binding is that pages must be multiples of four as it involves folding pages in half. There is also bookbinding, which gives your booklet a sleek and sturdy binding, ideal for thicker projects.

Paper size is another feature to consider. You can create a booklet to the standard book-page size or go a bit bigger or smaller. For a brochure with a few pages, smaller pages may be okay, but larger page sizes are better for larger projects.

The finish of your cover paper for your horizontal booklet printing is another factor that is important to consider. A matte finish on the paper is best for text-based and straightforward designs or bold designs with subdued colors. Glossy paper stock is best for photos and bright colored images.

Booklets are a great way to get your brand’s name in potential customers’ and clients’ hands. They are perfect for business meetings, conferences, conventions, trade shows, and to have available for guests waiting in your lobby. Whether a text-heavy or image-heavy booklet, having a well-constructed horizontal pamphlet can help you to stand out.

Horizontal booklet printing can help your business stand out from the competition. Printex can help you create the horizontal booklet you need. We can take your images and text files and make a horizontal booklet that fits your needs and budget. With years of experience servicing the Brooklyn area, Printex is ready to serve you.